On November 3, UBS downgraded Adidas from Neutral to Sell and cut its price target from €160 to €156. According to Sina Finance, UBS said World Cup-related sales and strong apparel performance could support 10% revenue growth in 2026, but expects growth in the sporting goods industry to remain in the low single digits in 2026 and 2027, below its historical average of nearly 10%. UBS said Adidas faces challenges in achieving high-single-digit revenue growth in 2027, with no clear improvement yet in footwear and lifestyle products. It forecasts 4% revenue growth for Adidas in 2027, below the market consensus of 7%. UBS also said product mix changes and higher raw-material costs could weigh on gross margins; its 2027–2028 EBIT forecasts are more than 10% below market expectations, and its gross-margin forecasts are about 100 basis points lower. UBS cut its 2026–2028 earnings forecasts by up to 7%. The firm noted that Adidas shares had rebounded about 20% from their early-October low, while the near-term earnings outlook had not improved correspondingly and the gap between valuation and fundamentals was widening.