Fund Real-Time Valuation Services Resurface as Industry Calls for Tighter Oversight

Fund real-time valuation services have resurfaced amid market volatility, with the services now operating in more flexible and hidden ways across wealth management apps, official WeChat accounts, mini programs, and Xiaohongshu. According to Jin10, industry participants said demand for real-time valuation is stronger than before and harder to regulate because the activity has become more concealed. They said efforts to address fund valuation disorder could focus on two directions: improving standards for defining conduct and strengthening identification of disguised regulatory evasion, while also expanding compliant alternative services to better meet real market demand.