ORANGE JUICE Raises $40 Million to Buy Small Businesses and Bitcoin

Bitcoin treasury startup ORANGE JUICE said on July 15, 2026, that it had completed a $40 million financing round. According to Odaily, Grupo Salinas founder and Chairman Ricardo Salinas was a cornerstone investor, and bitcoin investors including Jeff Booth and Lyn Alden also participated. ORANGE JUICE said it plans to acquire small businesses with annual cash flow of $1 million to $10 million and use part of retained earnings for additional acquisitions and bitcoin purchases. The company said it will rely less on debt and equity issuance and mainly depend on operating cash flow growth. Ruben Zweiban will serve as operating partner and oversee day-to-day operations. He previously worked as an investment banker at BofA Securities, an equity research analyst at JPMorgan Asset Management, and chief investment officer at a $1 billion private multi-family office. The company also plans to seek a future public listing.