Shein Website Traffic, App Downloads, and U.S. Sales Stagnate or Fall This Year

Shein’s global website traffic, app downloads, and U.S. sales have either stagnated or declined further this year, Bloomberg reported, according to Ming Pao. The analysis, based on data from multiple retail-tracking firms, said the broader industry slowdown has also weighed on PDD Holdings’ Temu and Amazon’s e-commerce business. The trend has raised investor questions about the sustainability of Shein’s low-cost fast-fashion business model.