Bitcoin mining and AI cloud service provider IREN has announced the acquisition of creative and media agency Awaken. According to Foresight News, Awaken will cease independent operations, with its core team, including founder and CEO Chris Parker, joining IREN as executives. This move aims to strengthen IREN's brand and marketing strategy. Awaken was previously a key external marketing partner for IREN, and integrating the team is intended to support the company's expansion into North America, Europe, and the Asia-Pacific region.