Coca-Cola Shares Rise On AI-Led Global Brand Refresh

Coca-Cola shares edged higher on July 20 after the company unveiled a new global brand identity built around AI design tools, with investors viewing the refresh as a bet on higher-margin zero-sugar products ahead of next week’s earnings. according to BeInCrypto, the rollout emphasizes Coca-Cola’s existing red-and-white palette, Spencerian script, Dynamic Ribbon and Arden Square across more than 200 markets, while Coca-Cola Zero Sugar gets larger “Zero Sugar” text, a black Dynamic Ribbon and a black bottle cap. The rollout has already reached parts of Europe, the Middle East and India, with Latin America and Asia to follow through 2027.