[JOE](https://www.coinlive.com/coin/joe) (JOE) is the native [token](https://coinmarketcap.com/alexandria/glossary/token) of Trader Joe, a [decentralized exchange](https://coinmarketcap.com/alexandria/glossary/decentralized-exchange-dex) (DEX) on the [Avalanche](https://www.coinlive.com/coin/avalanche) (AVAX) [blockchain](https://coinmarketcap.com/alexandria/glossary/blockchain) that offers [DeFi](https://coinmarketcap.com/alexandria/glossary/defi) services, including [swapping](https://coinmarketcap.com/alexandria/glossary/token-swap), [staking](https://coinmarketcap.com/alexandria/glossary/staking) and [yield farming](https://coinmarketcap.com/alexandria/glossary/yield-farming). The exchange has been growing rapidly, attracting over $4 billion in [total value locked](https://coinmarketcap.com/alexandria/glossary/total-value-locked-tvl) (TVL) since it was launched in June 2021. Trader Joe claims to take a community-first approach, and to prioritize innovation, speed and safety. It aims to provide a one-stop-shop DeFi experience and to integrate new products without compromising on security. To achieve this, Trader Joe has outlined an ambitious roadmap that focuses on token-holder growth. It plans to have improved staking, [non-fungible-token](https://coinmarketcap.com/alexandria/glossary/non-fungible-token) (NFT) exchange listings, the collateralization of the JOE token, and leveraged trading –– all during 2021.