Binance.US CEO Says Exchange Rebuilding After Two-Year Regulatory "Hibernation"

CoinDesk reported that Binance.US CEO Stephen Gregory said the exchange is focused on growth after what he described as a two-year hibernation tied to regulatory issues surrounding the broader Binance brand.Gregory said Binance.US is a separate U.S.-only entity with its own governance structure, though it shares a common beneficial owner and brand name with Binance.com. The exchange previously held roughly 20% of the U.S. crypto market and is targeting a return to that level.He said the exchange has reduced fees to essentially almost a no-fee exchange, with 0% maker fees and 2-basis-point taker fees. The company has kept costs low with a lean team and expects revenue from custody alongside trading.Gregory said the exchange is rebuilding liquidity through incentives and direct outreach to retail customers, including personally contacting some of its top users for feedback.He said a more favorable regulatory environment could allow Binance.US to expand beyond spot trading, with plans to pursue additional licenses for derivatives, perpetual futures and prediction markets. He added that Binance.US wants to bring the liquidity associated with the Binance brand to U.S. customers to improve pricing and competition.