There is an expert behind the fate of Ele.me’s NFT digital collection

Ele.me’s digital gourmet collection focuses on two series of “Delicious China” and “Delicious Seasonal”, and builds a “Delicious Collection Hall” to focus on displaying cultural appreciation content such as classic dishes, cuisine history, and seasonal delicacies obtained by users. ——Since a month ago, on the Ele.me APP, you can get the qualification to directly collect digital collections by taking pictures of dishes and checking in. At the same time, each collection has a unique number and a traceable blockchain certificate, which can be collected and appreciated by food culture lovers.

Ele.me’s case of digital collections has made China’s digital collection market shine. According to the usual practice, we first rectify the name of this case: Ele.me’s digital collection can be classified as an NFR case because it conforms to the concept of NFR to nourish the real with the virtual. All the assets of NFT remain on the network, so the real is nourishing the virtual. In NFR, all the assets remain in the entity, but they can be amplified through the metaverse effect, and then realize "reinforcing the real with the virtual".

As we all know, gourmet digital collections are a very large market. In 2022, NFTs could become a lucrative source of income for chefs and restaurants, according to Forbes magazine. The income of chefs engaging in NFT may be higher than their old line of dry cooking. The secret lies in selling photos of dishes and digital files of recipes. Each dish has its own characteristics, but each dish is measured by different standards, which establishes a corresponding relationship with the unique attributes of NFT.

Foreign NFTs are to the left, and domestic digital collections are to the right. Ele.me’s digital collection seems to have found a compromise that combines virtuality and reality.

Let’s first look at the artistry of Ele.me’s digital collections . Take the "cod fish lion head" as an example, the picture is rich and beautiful: the mighty waking lion is holding a snow-white and translucent cod meat ball, and the three ponds reflecting the moon on the lion's head become the finishing touch, which echoes the beautiful scenery of the West Lake transformed into soup. It's amazing.

Let’s look at the social value of Ele.me’s digital collections . The "Delicious China" digital collection series will start in Hangzhou. With the help of the rarity, uniqueness, authenticity and permanence of digital collections, we will explore the unique value behind the specialties of various places in China, so that everyone can permanently cherish the delicious memories in their hearts.

Finally, let’s look at the design of user rights and interests. Ele.me's gourmet food digital collection will be collected by users for free and cannot be traded, but it does not mean that it has no real-world value. According to its design idea, in the future, consumers can check in and collect more digital illustrations of regional classic dishes in the form of photo identification, ordering takeaway, mutual assistance with friends, etc., and get the opportunity to redeem limited edition dishes for free.

Both artistry and equity, as well as social value and economic value, the reason why Ele.me is able to make extraordinary achievements in the field of digital collections must have masters behind it. Who is this expert? The answer is Chen Weiye, vice president of Alibaba's local life.

Who is Chen Weiye? The founder of the famous Xianyu. Good at turning mediocrity into magic by building ingenious business models. In Chen Weiye's idle fish world: Idle items are not only a commodity, but also a story behind it, an interesting life and personal taste displayed.

Chen Weiye's dream has not been realized in Xianyu, but it can be continued in the blockchain world. "There are tens of millions of consumers who place orders on Ele.me every day. I hope these users can understand the story behind the food after placing an order. They have changed from a foodie to a gourmet. This is our gourmet number. The original intention of the collection."

Chen Weiye's design thinking is undoubtedly very correct. At present, what China's nft digital collections lack the most is the core of the story. A large number of digital collections do not have any IP re-creation and narrative, and can only be regarded as a reproduction picture, so there are many bubbles and it is difficult to go far.

In such a chaotic digital collection market , Ele.me's digital collections are different. With a story-based core, Ele.me's digital collection allows users to complete the transition from a foodie to a gourmet. As we all know, Chinese food culture has a long history, and every seemingly ordinary dish may have a wonderful story behind it. Take the first digital delicacy "Codfish Lion Head" as an example. Its prototype comes from the famous traditional Hangzhou dish - chopping fish balls. The story behind it can be traced back to the Qin Dynasty. It is said that Qin Shihuang loved fish but was afraid of thorns. Because of this, he became a famous chef and became an unjust ghost under the wrath. A famous chef of the royal family, seeing that bad luck was approaching, vented his anger towards the first emperor on the fish, and chopped up the fish on the chopping board with a knife, only to find that the bones of the fish were exposed from the minced fish. In the sound of passing on the meal, he was quick and wise, and squeezed the minced fish balls into the boiling leopard fetus soup. The white and tender fish balls floated in the noodle soup, and the food was very delicious. This is the origin of the dish of chopping fish balls.

The real lifeline of domestic digital collections lies in endowing cores and stories through digital collections. Only by relying on truly touching stories can the inner artistic DNA and IP elements of digital collections be tapped, and then based on a unique blockchain technology, a certain A combination of algorithms and rules to show the world a brand new submerged universe digital world!

NFR case:

Priority is given to selecting projects or works that conform to the NFR (Non-FungibleRights, non-homogeneous rights) concept of "nourishing the real with the virtual";

Priority is given to projects that do not use Ethereum- based digital token protocols, do not use any public chain systems, and use real-name, credible and privacy-protected trading platforms.