Fortune Magazine Announces Second NFT Drop Featuring Crypto-Themed Cover Artwork

Fortune Magazine announced the details of its second NFT drop, which will allow collectors to bid on an iconic magazine cover by the trailblazing generative artist and creative coder Itzel Yard, also known as Ix Shells. The sale will take place on April 9, 2023, for 24 hours, and will be available for 0.1 ETH. The NFT will contain an animated version of the historic cover, and it will be distributed as a limited edition for the April/May 2023 US issue of the magazine and the sole cover of the Europe and Asia editions. The NFT will be available on Foundation, a platform building no-code tools for the web3 creator community.

Yard's Fortune debut follows the release of the popular NFT artist pplpleasr's whimsical Fortune cover art in August of 2021, which coincided with the peak of the last crypto boom. The new cover by Yard reflects themes of building and resilience and is being sold at an accessible price point (around $170) to allow for the broadest possible section of the crypto community to participate and express support for the industry as it emerges from one of its darkest times.

Yard's artwork was created with a 3D displacement programme, a noise algorithm, and geometries. She used the cover project to express her view of crypto and NFTs as a long-term mission, and to celebrate those who have been building through good times and bad. "Me and the community I surround myself with are the ones that are building instead of just looking for a way to get rich quick or to get famous," she said.

What will be the future of NFTs in the media industry? Will more mainstream outlets begin to embrace this new asset class? These are some of the questions that the release of Fortune's second NFT drop raises.