Crypto Portal Gate.io Accelerates Blockchain Adoption With 9th Anniversary Rebrand

Cryptocurrencies address many use cases that are common in today's world. However, while they can facilitate value transactions without intermediaries, their use remains limited. Many attribute this seemingly limited adoption to the surrounding infrastructure, often arguing that it is still too unreliable and safe for the average user to conduct any kind of digital currency transaction.

Unfortunately, the problem isn't that exchanges are unsafe or unreliable. In fact, many of the most well-known exchanges have made great strides in improving the end-user experience. So where the difficulty arises is when the end user associates the platform with a previously outdated or frustrating experience. Therefore, proper branding and improved messaging are critical to introducing users to solid cryptocurrency infrastructure.

Founded in 2013, Gate.io is globally recognized as one of the oldest leading cryptocurrency exchanges. Since then, Gate.io has grown to include multiple services related to the exchange of several leading digital assets. With continuous improvement, Gate.io has attracted and retained over 10 million users worldwide. In line with these efforts, CoinGecko's platform has been consistently ranked among the top 10 cryptocurrency exchanges based on its liquidity and trading volume, and has been verified by the Blockchain Transparency Institute (BTI).

In order to continue to support the accelerated adoption of blockchain technology and build a more open, free and innovative financial system, the team decided to rebrand on its ninth anniversary. Gate.io's rebranding will demonstrate to its users that it is constantly seeking to be breakthrough and self-motivated, and further align its products with values including inclusivity, integration, originality, and maturity in the rapidly growing crypto space. Open a new chapter in the economy.

This rebranding, which includes a new logo, will also be accompanied by nine-anniversary feature releases, including the official version of the Gate.io Lite APP and the Gate.io mini-app.

nine years

Taking a closer look at Gate.io’s new logo, users will notice a combination of blue and green. In application, the colors are said to represent the brand's reliability, vibrancy and integrity in keeping its promises, reflecting the brand's nine-year heritage and journey. From both a visual and internal point of view, the colors demonstrate the brand's advancement in technical prowess and underlying financial experience.

The logo adopts a 3/4 round symbol, which represents the open and inclusive attitude of the platform, especially in terms of security and stability. The circular symbol combined with the creative block element further symbolizes the blockchain, and when combined, it is the initial letter G of Gate.io.

Gate.io's G letter is symbolic in its own right, both the end of an upgrade and the beginning of a transformation or breakthrough, part of a larger desire to connect the world and its systems to decentralized technology.

The Gate.io platform continues to believe that the future of the digital realm will change and advance with belief in security. Gate.io's new logo marks the platform's continued plunge into the blockchain era with brand image and services.

liberate wealth

Gate.io’s new tagline “Gateway to Cryptocurrencies” has proven to be more than just a marketing phrase, with the concept inherited directly from Gate.io’s brand content. The phrase has been shortened from "your crypto portal" to "crypto portal" as a simple measure and response to the times and industry trends while conveying the connection between exchanges and investors.

Through this rebrand, Gate.io aims to continue communicating with its users, and its growth will only continue, thanks to the connection the platform expects to create with its users. With a continued focus on growth, Gate.io demonstrates great potential as its mission is to unlock wealth through crypto.