Nike x RTFKT Unveils ‘Phygital’ Sneakers with NFT Integration at $222
Nike collaborates with digital art studio RTFKT to launch the Nike x RTFKT Dunk Genesis sneakers, priced at $222 each in Dunk Ghost and Dunk VOID editions. These futuristic sneakers come with integrated NFTs, accessible via an embedded NFC chip, allowing owners to bridge the gap between physical and digital assets by personalizing their sneakers through 3D files. The VOID and Ghost Editions are set to ship by July 31 and August 31, 2024, respectively, with an exclusive pre-order for NFT holders. Nike's history in NFT-integrated sneakers, along with RTFKT's clout in the digital art scene, underscores the significance of this collaboration in shaping the future of footwear and digital identity.
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