Walmart and POCLab collaborate to launch The Cultureverse, a metaverse space to celebrate the 50th anniversary of Hip-Hop

Odaily Planet Daily News Retail giant Walmart has reached a cooperation with POCLab to launch the metaverse experience "The Cultureverse" on the Spatial platform to celebrate the 50th anniversary of Hip-Hop culture. "The Cultureverse" will be based on Walmart's Black & Unlimited platform and showcase more than 25 creators, artists and brands. (Comiccrusaders) It was previously reported that Walmart plans to allow customers to purchase physical versions of House Flip virtual world products. Walmart plans to add new decorations from Mainstays and Better Homes and Gardens to House Flip so users can browse them virtually and then purchase physical versions. Thomas Kang, general manager of Walmart Metaverse Commerce, said customers will be able to use Walmart accounts to purchase physical and virtual goods without leaving the virtual environment. Walmart previously collaborated with game developer FUN-GI to develop House Flip and provide iOS and Android versions, allowing players to renovate and sell virtual houses. Walmart has also entered the virtual fashion space with its clothing brand Scoop. According to VentureBeat, customers can equip virtual characters with virtual clothing on the Asian metaverse platform Zepeto.