Social Platform Operator Milian Seeks Expansion with IPO

Milian, a prominent operator of social platforms, has filed preliminary documents for an initial public offering (IPO). According to Ming Pao, the company operates flagship platforms such as 'YiDui' and 'TieTie' in China, focusing on romantic and voice-based social interactions. Additionally, Milian runs platforms like HiFami, Chatta, and Seeta in international markets, including the Philippines, Indonesia, Saudi Arabia, and the United States. Last year, Milian reported an average of 10.3 million monthly active users, marking a 36.6% increase from the previous year. Based on data from Insight Consulting, as of the first half of last year, 'YiDui' held an 11.6% market share in China's emotional social platform sector, ranking it first in terms of revenue.