OrangeHare, a domestic NFT project from South Korea, has achieved consecutive sellouts of three collections on the world's largest NFT trading platform, OpenSea Drops, towards the end of last year. This success signifies a remarkable stride in the exploration and expansion of the art NFT market on a global scale.

OrangeHare's Impact on NFT Market

With a lineup of 22 collections launched on OpenSea Drops, totaling over 4,000 items sold, the project has marked the sellout of four collections and continues to anticipate further sellouts across multiple collections. This streak of consecutive sellouts on OpenSea Drops is a first in South Korea, showcasing the consistent development and amplification of the art NFT market on a global platform.

Collaboration and Market Strategy

OrangeHare's NFT project, initiated in 2022, aimed to transport pure art from around the world into the NFT market. This venture, a collaboration between exhibition planning company Wave Eye, led by CEO Choi Dongyeol, and Korea Electronic Certification under CEO Shin Hong-sik's technological prowess, solidified its international foothold by partnering with OpenSea, the world's largest NFT marketplace, in early 2023.

Global Outreach and Recognition

OpenSea, through its Drops Featured collaboration, provides premium exposure to partnering entities. OrangeHare's strategy of featuring artists not only from South Korea but also from the US, UK, China, Africa, and New Zealand in 22 successive launches has spotlighted the value of 'pure art NFTs' in the digital art-centric NFT market, leading to the recent streak of collection sellouts.

Perspectives and Future Endeavors

The rarity of South Korea's OrangeHare in the realm of NFT content companies that have established collaborations with OpenSea highlights the project's recognition. This recognition stems from Wave Eye's global network established through exhibitions at institutions like the Seoul Museum of Art, the inherent value of pure art artist NFT content, and Korea Electronic Certification's technical support. Additionally, OrangeHare's insistence on targeting the global market from the outset, overcoming market stagnation and community weaknesses, has culminated in its current international success.

A Pioneering Drive in Global NFT Market

OrangeHare's triumphs stand as a testament to its strategic foresight, pioneering spirit, and adaptability in the NFT market. CEO Choi Dongyeol's remark on recognizing the potential of Web3 and the readiness to expand the market by diversifying and enriching content for both existing and potential collectors underscores their commitment to growth. Amidst the recent resurgence in the cryptocurrency market, OrangeHare's pivotal role in propelling the NFT market forward is indeed commendable.

OrangeHare's proactive plans to further collaborate with diverse global artists, NFT platforms, and content companies indicate a persistent commitment to drive the NFT market substantially forward. Moreover, their expansion of hardware support, such as AI animation and AI music, in collaboration with Korea Electronic Certification, to assist artists in their NFT ventures, signifies a holistic approach to fostering artistic expression within the NFT landscape.