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Adidas, through its Adidas /// Studio initiative (aka Three Stripe Studio), has teamed up with tokenproof, to brings its brand to the latter’s Web3 community of NFT holders through a token-gated access point on the adidas CONFIRMED app.

As part of a three-year partnership, the two companies rolled out their first collaborative in-app efforts this week by integrating tokenproof’s authentication technology into the CONFIRMED app, which houses the brand’s most exclusive drops, products, collaborations and experiences.

The integration will allow ALTS by Adidas NFT holders to access holder only collaborations and purchase certain designer merchandise.

It is part of the latest phase of the ongoing ALTS by adidas experience, which tokenproof has previously supported through live event token-gating and the development of a new “offers” feature used to deploy personalised offers to tokenproof users, which adidas got first access to.

It’s a feature available to all brands, whether they are Web2 or Web3-based, that allows them to airdrop special in-store or online offers or discounts to users’ tokenproof app that are compatible with brands’ native PoS systems.

This feature was first launched at NFT:NFC when members of the ALTS by adidas community who visited the adidas flagship store on 5th Ave received a 20% off discount within the tokenproof app.

To redeem their coupon, community members tapped the “offers” tab within the app and show either a QR code at the register at any one of the official adidas stores in the United States within the one-week promotional timeframe.