Binance Wallet Sets Unitas (UP) Trading Competition on Binance Alpha

According to the announcement from Binance, Binance Wallet is launching the Unitas Trading Competition on Binance Alpha, with token rewards available to eligible users who trade Unitas (UP) during two promotion periods. The first promotion period runs from 2026-07-17 13:00 (UTC) to 2026-07-24 13:00 (UTC), and the second runs from 2026-07-24 13:00 (UTC) to 2026-07-31 13:00 (UTC). Users who are eligible to trade Binance Alpha tokens can participate through Binance Wallet (Keyless) or via Binance Alpha. Participants will be ranked by total purchase volume in UP during each promotion period, and the top 3,020 users by purchase volume will share 483,200 UP tokens equally, which equals 160 UP per user. The announcement also introduces the Early Bird Boost Multiplier and the Rising Trader Boost Multiplier to emphasize earlier trading and consistent participation. Early trades during the promotion period receive higher multipliers, with the daily effective trading volume calculated by multiplying actual trading volume by the Early Bird Boost Multiplier. The Rising Trader Boost gives eligible users a 1.2x boost on actual trading volume, subject to a cap, if they have won rewards in fewer than 3 previous Binance Wallet Alpha trading competitions as of three days before the promotion begins. Reward Structure and Eligibility The announcement states that the final ranking will be based on users’ total effective trading volume across the promotion period. When both boosts apply, effective trading volume is calculated using the Early Bird Boost Multiplier plus the applicable Rising Trader Boost within the remaining cap. Binance also said rewards will be distributed in UP tokens and made available to eligible users before 2026-08-14 13:00:00 (UTC). Winners must claim rewards within 14 days after they become claimable, or the rewards will be forfeited. Only trades executed through Binance Wallet (Keyless) or Binance Alpha on Binance Wallet count toward the competition, while third-party dApp transactions, selling, and token bridging transactions are excluded. The announcement adds that only cumulative purchases count as trading volume, there is no cap on participant volume, and Alpha-to-Alpha token pair volume is excluded from Alpha Points and from this competition effective from 2025-06-17 00:00 (UTC). Eligible winners can view and claim rewards through their Binance Alpha accounts or Binance Wallet (Keyless).