AI TRENDS | OpenAI Plans to Introduce ChatGPT Advertising in Japan

OpenAI plans to roll out advertising for its conversational AI service ChatGPT in the Japanese market, with ads targeted based on users’ interests during chats. According to Odaily, the ad service is expected to involve related agencies under Japan’s Dentsu and Hakuhodo for ad placement and resource coordination. People familiar with the matter said the new ad format will be embedded within chat interactions, aligning ad content with users’ real-time conversation topics and interests to improve targeting and conversions.