Gudtrip's Crypto Rewards for Cannabis Use Raise Ethical Concerns

California-based Gudtrip, a cannabis vape pen company, is under scrutiny for its practice of rewarding users with Bitcoin for using its products, according to DL News. Health experts and anti-drug campaigners have raised alarms, suggesting that the company's approach may encourage habit formation and addiction. Gudtrip claims its rewards are part of a standard loyalty program and not linked to consumption levels. However, researchers argue that gamifying cannabis use could lead to increased consumption and associated health risks. Gudtrip's parent company, Puffpaw, has seen rapid growth, selling over 140,000 products after securing $6 million in venture funding in 2024. The Department of Cannabis Control in California is investigating the product's features.