China Advertising Association Initiates GEO Field Standardization Efforts

The China Advertising Association has announced the commencement of standardization efforts within the domestic GEO field. According to NS3.AI, this initiative addresses concerns over uneven service capabilities, the absence of industry standards, and risks associated with malicious poisoning. The association confirmed that the project setup and drafting for these standards are now fully underway, following a joint launch in early March this year.