Winter Olympics 2026 Viewership Reaches 12-Year High

The 2026 Winter Olympics have attracted an average of 23.5 million viewers daily across NBC and other platforms like Peacock, marking the highest viewership in 12 years. Bloomberg posted on X, highlighting that this figure is nearly double the audience from four years ago. The significant increase in viewership underscores the growing interest in the Winter Games, as audiences tune in to watch athletes compete in various sports. NBC's coverage has played a crucial role in drawing viewers, contributing to the event's success in reaching a wide audience.