Visa Aims to Integrate Stablecoins into Payment Systems to Maintain Market Leadership

According to PANews, Visa's head of crypto business, Cuy Sheffield, has announced the company's efforts to integrate stablecoins into its existing payment systems to maintain its market leadership. Sheffield acknowledged the current lack of a large-scale merchant acceptance network for stablecoins, emphasizing the need for Visa's channels to facilitate user adoption. Visa's stablecoin settlement volume has reached an annualized run rate of $4.5 billion, showing significant monthly growth. The demand primarily comes from providers of payment cards linked to stablecoins. Sheffield expressed optimism about the development of euro stablecoins, in light of institutions like Goldman Sachs, UBS, and European banks planning to issue their own stablecoins.