FIFA to Run 2026 World Cup Ticketing, Loyalty, Collectibles on Custom Avalanche Blockchain

FIFA is running ticketing, loyalty and digital collectibles for the 2026 World Cup on a custom Avalanche blockchain. The setup includes a dedicated Avalanche Layer 1 announced in May 2025 and the migration of FIFA Collect, according to BeInCrypto, with technology partner Modex leading marketplace development. AVAX rose nearly 8% in 24 hours and was trading near $7.07 after falling more than 24% over the past 30 days. Right-to-Ticket collectibles grant verified access to official match tickets, convertible via a portal up to three days before each match.