According to a recent report, Nike is actively marketing and selling its non-fungible tokens (NFTs) and virtual sneakers, even in the face of a noticeable decline in interest within the digital art market. Despite the current trend suggesting a waning enthusiasm for digital artwork, the company is choosing to push forward with its offerings in the NFT space, showcasing its commitment to innovation and adaptation within the evolving landscape of digital assets and virtual fashion.
source: https://www.coindesk.com/web3/2026/01/07/nike-sells-its-nft-and-virtual-sneakers-amid-lack-of-digital-art-market-interest-report