PwC Expands Cryptocurrency Efforts Amid U.S. Policy Shift

According to ChainCatcher, PwC, one of the Big Four accounting firms, is increasing its investment in cryptocurrency and related businesses as the U.S. government shows a significant shift in its stance on digital assets. Paul Griggs, head of PwC in the United States, stated that this strategic adjustment began last year, driven primarily by the appointment of pro-crypto regulatory officials and the advancement of several digital asset-related legislative processes in the U.S. Congress. Griggs highlighted that the regulatory framework surrounding stablecoins and the 'Genius Act' are contributing to increased market confidence in these assets. He also noted that asset tokenization will continue to develop, necessitating PwC's deep involvement in this emerging ecosystem. These statements reflect how changes in the policy environment are prompting traditional blue-chip institutions to reassess and gradually enter the digital asset market, which they have previously approached with caution.