Viant Technology Could Benefit From Buying Bitcoin, Eric Semler Says

Viant Technology (DSP), an ad tech company, could unlock significant shareholder value by adopting a bitcoin (BTC) treasury strategy according to Eric Semler, the chairman of Semler Scientific (SMLR), the scientific-equipment maker that also adopted a bitcoin-buying policy.Viant joins Zoom Communications (ZOOM) and Coursera, Inc. (COUR) on Semler's list of “Zombie Zone” companies that, he says, have untapped capital and an urgent need to rethink strategic direction. Neither of the previous two followed his advice source: https://www.coindesk.com/markets/2025/04/29/viant-technology-could-benefit-from-buying-bitcoin-eric-semler-says