Why Crypto Marketing Is Missing the Mark: A Personal Take

A few years back, I tossed out a wild idea over drinks with some friends: what if companies had a “Chief Bitcoin Officer”? They laughed it off—thought I was joking, maybe pulling a prank after one too many beers. But here we are, Q2 2025 rolls around, and I’ve met three people sporting that exact title. One of them works for a family office I know well, a group that used to sink its cash into safe, tangible stuff like real estate. Then they dipped their toes into Bitcoin and crypto, and this CBO stepped up source: https://news.shib.io/2025/04/15/why-crypto-marketing-is-missing-the-mark-a-personal-take/?utm_source=rss&utm_medium=rss&utm_campaign=why-crypto-marketing-is-missing-the-mark-a-personal-take