PacSun CEO Says Brands Matter to Young Consumers

PacSun CEO Brieane Olson said brands mean a lot to young people today. The retailer’s core customer is 16 to 24, and it tracks differences between Gen Z and Gen Alpha, Bloomberg reported. A PacSun Youth Report conducted with GlobalData and surveying 6,000 young people found mental health was their top priority, Olson said. She cited PacSun’s ongoing partnership with Selena Gomez and the Rare Impact Foundation as a collaboration intended to have lasting value for young customers. Olson spoke with Romaine Bostick on “The Close” on October 29, 2026.