Claude's New AI Feature Disrupts Advertising Automation Industry
A new AI feature from Claude has significantly impacted the advertising automation startup founded by @irabukht, which had gained hundreds of paying customers within two months. According to Bitalk News, the startup's conversion rate plummeted from 70% to 20% due to Claude's AI capabilities. This development signals a broader trend of platform-level AI replacing traditional products in the industry.
The GTM stack is undergoing a transformation, with vertical and automation tools being replaced by AI, which can handle outreach, content generation, and advertising directly. Traditional outreach automation, creative production, and small marketing SaaS are becoming marginalized. However, proprietary data and complex enterprise processes remain valuable, as AI cannot yet fully manage multi-account systems and data security needs.
Distribution is emerging as the core competitive advantage, with differentiation relying on brand, storytelling, taste, and channel operation capabilities. In the Agent era of marketing, AI-to-AI transactions and decisions are prevalent, with brands serving as the last human competitive moat.
New opportunities are arising in the entrepreneurial landscape. Agentic commerce, where AI handles price comparison, evaluation, and ordering, is weakening brand premiums, making price and value the central competitive factors. MCP is becoming the new application market, with AI selecting tools directly, reducing user perception of choice. LLM-based advertising is poised to become a trillion-dollar distribution channel, akin to the revolutionary impact of Google search ads. Social media content is becoming highly automated, with most content generated and pushed by AI, making traffic games heavily reliant on algorithm insights.
In response to the disruption caused by Claude, the company team is transitioning to build complex workflows for large advertising agencies, managing hundreds of accounts with automated placements, while offering AI-human hybrid advertising services for small and medium enterprises. The future focus will be on distribution strategies and enterprise-level services to explore new growth opportunities.
