Foresight News posted on X (formerly Twitter). Sources told Front Office Sports that prediction market platform Polymarket has reached a partnership with NBA star LeBron James, with the endorsement fee estimated at about $15 million a year.
James is not an investor in Polymarket and is only serving as an endorser. The promotion focuses on football rather than basketball.
The same advertisement also features Derek Jeter, Eli Manning, Spike Lee, Reggie Bush and Alexandra Daddario. Jeter and Manning also have endorsement contracts, but their deals are smaller than James'.
As of press time, a Polymarket spokesperson declined to comment, and James' side had not responded.