The $360 Billion Women’s Health Market Medicine Overlooked for 20 Years

The $360 billion women’s health market includes categories that have often been overlooked, including menopause, which has drawn limited attention from pharmaceutical and biotech companies, employers and investors despite affecting half the world’s population and contributing to productivity losses, according to Bloomberg. That is starting to change as celebrities including Naomi Watts, startups such as Stripes and Midi Health, and investors including Amboy Street Ventures push women’s midlife health into a faster-growing market. Bloomberg reported the shift has accelerated alongside the US Food and Drug Administration’s rollback of long-standing warnings on hormone replacement therapy. As the category expands, the report said, women face a growing challenge in separating evidence-based care from unproven wellness products and marketing hype.