AliExpress Releases First 618 Overseas Sales Ranking for Chinese Brands

AliExpress, Alibaba’s cross-border e-commerce platform, released its first 618 overseas transaction ranking for Chinese brands, covering 10 categories including smartphones, auto and motorcycle parts, digital audio and video, computer and office products, sports footwear and apparel, and outdoor cycling. According to Jin10, the ranking marked the first time a cross-border e-commerce platform has published a transaction-based overseas sales ranking for Chinese brands. In the smartphone category, POCO (a Xiaomi sub-brand), Xiaomi, and Honor took the top three spots. In home appliances, pool-cleaning robot brand SEAUTO ranked fourth, while Midea, Tineco, and ILIFE were also listed. In computer and office products, Lenovo and Xiaomi ranked first and second, respectively. In sports footwear and apparel, Li-Ning, Xtep, and 361 Degrees held the top three positions among Chinese brands selling overseas. In 3D printing, Anycubic ranked first, with ELEGOO, Creality, and Bambu Lab also appearing on the list.