Binance Co-CEO Yi He said the most significant transformation at the world's largest crypto exchange over the past few years has been one that users cannot see from the outside: a fundamental rebuild of the company's internal structure and talent base.Speaking during the opening session of Binance Online on May 13, Yi He pushed back on the assumption that Binance's headline achievement is simply user growth. "From outside, probably you feel, oh, Binance users grow a lot and achieve three hundred million. But internally, I think the biggest change is definitely the organization structure — much, much more powerful," she said.She framed people as the foundation of everything else the company has built. "Everything comes from the right people. If you have the right talent density, then you can improve your team, you can grow your user size, you can have more business developing. That's normal," Yi He told viewers.The second shift, she said, is a cultural rebalancing — preserving Binance's founding identity while adding institutional discipline. "We keep our DNA. And at the same time, we are really working to improve our compliance culture, while hiring a lot of fantastic people who joined our group."Yi He also pushed back on prevailing market sentiment. "From external people, you feel, oh, it's bear market, it's terrible. But we can see the industry day by day stronger. People are not just looking at trade. Blockchain tech is actually deeply involved in the real world, and TradFi is cooperating with the crypto industry. We are together."
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