Author: Curry, Deep Tide TechFlow
Unbelievable! Bitmine, the world's largest institutional holder of Ethereum, has invested $200 million in Beast Industries, the company behind MrBeast, the YouTuber with the most followers globally.
The former holds over 4 million ETH, with a market capitalization of over $13 billion; while the latter boasts 450 million subscribers across all platforms, making it the most subscribed personal channel in YouTube history.
Bitmine's chairman, Tom Lee, stated in a press release regarding this event:
"Our corporate values are highly aligned with MrBeast's personal values."
![]()

But I think it's not that simple.
... Last October, in the same week that MrBeast registered that trademark, blockchain detective SomaXBT posted a series of tweets accusing MrBeast of receiving low-priced tokens from multiple crypto projects in 2021, then dumping them after the initial public offering price was driven up. For example, SomaXBT said MrBeast invested $100,000 in a project called SuperFarm, receiving 1 million tokens, which he sold a month later, cashing out $3.7 million. There were still tokens unlocking later, bringing his total profit to approximately $9 million. Another project, Polychain Monsters, saw an investment of $25,000, which was sold for 1.7 million. How much have these projects lost now? Over 90%. Arkham Intelligence flagged MrBeast's on-chain wallet, and all transaction records are there. After SomaXBT's allegations were made, MrBeast neither responded, clarified, nor filed a lawsuit. A year later, he applied to open an exchange... You might ask, how can someone accused of exploiting consumers still run a bank? The answer is, he has 450 million followers. According to data company Precise TV, 39% of MrBeast's audience are between 13 and 17 years old. That's roughly 170 million people. This age group has a common characteristic: they're often opening their first bank account. Studies abroad show that 49% of teenagers open their first bank account during this period. One of the services MrBeast Financial offers is called "short-term cash advance." In layman's terms, it's a payday loan. The annualized interest rate is typically between 200% and 400%. He previously partnered with another fintech company, MoneyLion, for a promotion where users could enter a prize draw upon registration. This campaign was criticized by consumer protection organizations, who argued that MoneyLion's cash advance service was essentially a high-interest, short-term loan. Now, he no longer partners with others; he does it himself. Looking beyond MrBeast's high-quality videos, the business model of the company behind him, Beast Industries, has been constantly evolving. The first stage was content creation. MrBeast's video production costs are extremely high; it's common for a single video to cost millions of dollars. YouTube ad revenue doesn't cover the costs, but it does generate attention. The second stage is consumer goods. He created a chocolate brand called Feastables, which sold $250 million in 2024, with a net profit of $20 million—higher than his YouTube revenue. They also created a virtual restaurant called MrBeast Burger, which is listed on food delivery platforms and has existing restaurants outsource the food preparation. The third phase is now moving into finance.
