Author: Climber, CryptoPulse Labs
In the past few years, if you were to pick someone on Wall Street who best understands how to present Ethereum as a macro asset, Tom Lee would certainly be near the top of the list.
For many traditional financial investors, he's the strategist who repeatedly emphasizes in the media that "US stocks will rise, Bitcoin will rise, Ethereum will rise"; while for participants in the crypto market, he's more like an alternative narrative accelerator. Whenever the market is in a phase of hesitation, wait-and-see, or low sentiment, he often uses stronger language and more aggressive target prices to push Bitcoin and Ethereum back into the mainstream financial spotlight.
But Tom Lee's influence didn't appear out of thin air. He didn't start in the crypto world, nor did he begin with social media hype; he's a typical Wall Street researcher by training.
Having worked in investment banking and research institutions for a long time, specializing in macroeconomic cycles, capital flows, and valuation models, he was already a regular feature in mainstream American financial media before entering the crypto space. It is this combination of traditional financial experience and a belief in crypto assets that makes him one of the few people who can be listened to by both sides. Tom Lee's career path is not mysterious; he followed a very standard Wall Street route: research, strategy, macroeconomic analysis, and client communication. The difference is that many strategists become cautious later in their careers, while Tom Lee's style is the opposite—the later he gets, the more daring he becomes in expressing clear directions, even daring to turn predictions into a communicable product. Early in his career, Tom Lee worked for several financial institutions in the United States, the most important of which was as chief equity strategist at J.P. Morgan. During that period, he accumulated two key abilities: First, how to transform complex macroeconomic variables, such as interest rates, inflation, the US dollar, credit spreads, and corporate profits, into actionable investment ideas. Second, how to clearly explain a trend to institutional clients and persuade them to invest. This kind of experience is crucial because the crypto market is inherently a highly narrative-driven market; market movements are often driven not by financial statements, but by macroeconomic expectations, capital structures, and risk appetite. Tom Lee's strength lies precisely in translating macroeconomic language into market language. Therefore, the underlying logic behind Tom Lee's fame is not that of a crypto KOL, but rather that he is a macroeconomic storyteller. Tom Lee truly gained widespread market recognition after leaving the traditional investment banking system. Around 2014, he and his partners co-founded Fundstrat Global Advisors, commonly referred to as Fundstrat. This is an independent research firm whose business model lies somewhere between macro research, investment strategy, and market consulting, serving both institutional funds and a broader range of market investors. The very establishment of Fundstrat reflects a shift in the times: Wall Street research is moving from the traditional investment banking system to independent research institutions, and strategists are no longer just serving investment banking clients but are directly providing insights to the market. It was during this period that Tom Lee gradually developed his personal brand: clear viewpoints, sufficiently macro-level logic, and easily disseminated expression. In Fundstrat's early research, his primary focus remained on US stocks. Tom Lee maintained a very firm long-term bullish stance on the US stock market, repeatedly emphasizing that the market rewards long-term holders and providing clear judgments at many key junctures. While his predictions aren't always accurate, he has an advantage: he excels at breaking down the market into an understandable framework, rather than simply making price predictions. II. Shifting Towards Crypto: One of the Pioneers of the "Wall Street-ification" of the Bitcoin and Ethereum Narratives. Tom Lee's role in the crypto market can be summarized in one sentence: he's one of the people who brought Bitcoin into the Wall Street narrative. Many people mistakenly believe that traditional finance professionals entered the crypto market because they saw short-term profits. But Tom Lee's logic leans more towards macro asset allocation. He views Bitcoin as a new type of risky asset and a tool for hedging against the uncertainty of the monetary system. Especially during periods of global monetary easing and abundant dollar liquidity, he often analyzes Bitcoin within the same framework as gold and US tech stocks. One of his most frequently cited points is that Bitcoin's price will be influenced by global liquidity and the level of institutional investment in the long run, rather than simply by retail investor sentiment. In other words, he's not talking about the rules of the crypto world, but rather the logic of asset pricing. For example, during the 2017 Bitcoin bull market, Tom Lee's public opinions began to appear frequently in mainstream financial media. His bullish stance on Bitcoin was very aggressive, and he gave many high target price predictions. This style is certainly not uncommon in the crypto world, but it is very rare among Wall Street strategists. Because of this, he quickly became a media darling, a figure who possessed both the authority of traditional finance and the exaggerated narratives of the crypto world. However, those who are always bullish will always be questioned. This applies to both periods of crypto market downturns and the period of Ethereum's continuous plunge. The greater Tom Lee's fame, the more controversy he attracts. Especially during the crypto bear markets of 2018 and 2022, his long-term bullish stance was repeatedly ridiculed by the market. On social media, he is often labeled "Always Bullish" and "King of Top Predictions." However, if we place his role within a larger narrative, this controversy is actually quite normal. Tom Lee is not a short-term trader; he is more like a macro-narrative analyst. His job is not to precisely predict prices on any given day, but to provide a long-term framework for the market. He frequently emphasizes core logics such as Bitcoin's scarcity and long-term supply and demand structure, the impact of global monetary policy cycles on risk assets, valuation repricing brought about by institutional capital inflows, and the logic of alternative assets when the dollar weakens and inflation expectations rise... These logics are not new, but Tom Lee's strength lies in his ability to present them in a way that sounds very much like Wall Street, making them suitable for television broadcasting. In other words, his predictions may be wrong, but his narrative will be remembered. III. ETH—The Underlying Asset of On-Chain Finance in Tom Lee's Eyes Many people are optimistic about ETH because of its technology, ecosystem, developers, L2, and so on. But Tom Lee's logic for being optimistic about ETH is more financial; he understands Ethereum using a method closer to traditional asset valuation. In traditional finance, the US dollar is the settlement currency; in the US stock market, cash is central; and in the internet, traffic is the underlying resource. From Tom Lee's perspective, Ethereum plays a role similar to an "on-chain settlement layer." You'll find that many applications, such as stablecoin on-chain transactions, RWA, and on-chain lending, essentially require a trusted settlement layer. While many blockchains are vying for this position, Ethereum has long maintained a combination of advantages: strongest security, strongest ecosystem, and strongest institutional recognition. For Tom Lee, ETH is not just a project coin, but a core asset of an underlying financial infrastructure. As long as on-chain finance continues to develop, ETH's value capture has a long-term foundation. Furthermore, ETH is more like a productive asset than a purely speculative one, which is one of the key reasons Tom Lee is bullish on ETH. Bitcoin's value logic is closer to digital gold: scarcity, inflation protection, and store of value. ETH's value logic is more like that of a productive asset. For example, network fees generate transaction fees, which reduce supply through a burning mechanism; the staking mechanism gives ETH a "yield"-like attribute; and a thriving ecosystem increases on-chain activity, thereby increasing demand for ETH... This structure makes ETH... In his view, it's more like an asset with endogenous cash flow, similar to a new form of internet infrastructure stocks. As the market enters an institutional phase, institutions tend to prefer assets that can explain the value capture path, rather than assets that can only rise based on consensus. Furthermore, ETH possesses a clearer supply-demand reinforcement mechanism: deflation and staking. After Ethereum transitioned to PoS, two very important mechanisms emerged: staking reduces circulating supply (lock-up) and burning reduces total supply (deflation). This means that as long as Ethereum network activity remains at a certain level, the supply and demand relationship for ETH may remain tight in the long term. This is rare in traditional assets because stocks can be bought back, but buybacks require company profits. Gold supply is stable but cannot be reduced. ETH's supply, however, changes dynamically with network activity. This mechanism gives ETH, in his view, a self-reinforcing economic model. Lastly and most importantly, ETH is a core asset within the compliance narrative, making it more acceptable to institutions. Tom Lee has long emphasized that the crypto market will inevitably move towards institutionalization and compliance. With the emergence of ETFs, crypto assets began to enter the asset allocation system of traditional finance. For institutions, Bitcoin is the easiest to understand because its narrative is simple. Once ETH is incorporated into the compliance framework, its attractiveness will increase rapidly because it is not just a store of value, but the underlying asset of the on-chain economy. Institutional core preferences typically include explainable sources of value, sustainable demand, more mature market depth, and clearer regulatory boundaries. ETH is gradually meeting these conditions, which is a point Tom Lee has repeatedly emphasized. As the crypto market enters the next stage, ETH's valuation will increasingly resemble that of traditional assets, rather than being a purely speculative commodity. Conclusion His core principle isn't simply being bullish, but understanding cycles. He's not a typical KOL in the crypto world who shouts out trading signals, but a strategist who studies crypto assets within a macro framework. His long-term bullish view stems from his understanding of risk asset cycles. His preference for ETH, on the other hand, comes from his assessment of the underlying assets of on-chain finance. In his view, Bitcoin is more like digital gold, a barometer of macro liquidity and risk appetite. Ethereum, meanwhile, is more like the core asset of the on-chain financial system, a direct beneficiary of future on-chain economic expansion. Therefore, in a noisy market, Tom Lee offers a way of thinking that is closer to institutional and long-term perspectives. This way of thinking is precisely the most scarce ability for many ordinary investors.