The fusion of Gaming×Short Drama×X to Earn is here

Introduction  

Driven by the wave of Web3 technology, the entertainment industry is undergoing unprecedented changes. The integration of games, short dramas, social networking and other fields has spawned a new "earn while playing" and "earn while watching" model. The combination of user participation and ownership economy has become the core of industry exploration. Recently, Golden Finance held a Twitter Space discussion with the theme of "New Species of Web3 Entertainment: When Gaming Meets Skits", inviting Wang Rui from the Asian Web3 Association, Bombie Foundation COO Barry, Anichess Game Chev, and Twinkle Marketing Director Kiki to discuss the innovative path and future trends of the Web3 entertainment track.  

Part I: Successful Experience of the Web3 Entertainment Track  

1.1 User Conversion: Smooth Transition from Web2 to Web3  

Barry shared Bombie Foundation's practical experience in user conversion. As a dual-chain game based on Telegram and Line platforms, Bombie Foundation has accumulated 12 million users. Its core strategy is to "first do a good job of content, then add Web3 elements."  

Open platform cooperation: By cooperating with platforms with a large user base such as Telegram and Line, the cost of acquiring customers can be reduced, and user diversion can be achieved with the help of existing traffic pools.  

Simplify user education: For example, a lightweight wallet function is integrated into Telegram, and users only need to sign in daily to get rewards, gradually guiding them to contact the concept of Web3 instead of forcibly instilling complex terms.  

Progressive design of economic model: Attract users with game content in the early stage, and deepen the attributes of Web3 through token staking, airdrops and other mechanisms in the later stage to avoid user loss due to overly complex economic models.  

Chev further emphasized that Web3 should exist as a backend technology rather than a marketing gimmick: "Users will not be attracted by labels such as 'blockchain' and 'NFT', they only care about whether the product is fun." The chess game Anichess developed by his team cooperates with Chess.com, the world's largest chess platform, to attract traditional chess enthusiasts and incorporate magic elements into the game, allowing users to complete Web3 conversion without perception.  

1.2 Content is king: the underlying logic of retention and activity  

Wang Rui pointed out that the success of Web3 entertainment is inseparable from the reference to traditional entertainment experience: "Whether it is a game or a short drama, content quality is always the core of retaining users." He took Bombie Foundation and Animoca as examples to illustrate that mature IP cooperation and community operation are the key to the project's success.  

IP empowerment: Animoca has more than 500 subsidiaries, and has improved the professionalism of the game by cooperating with chess masters, while expanding the user base with the help of well-known IP.  

Community co-construction: Bombie Foundation interacts deeply with users through community tasks and airdrop activities. For example, the number of "treasure box openings" is compared with the sales of McDonald's hamburgers to enhance user participation in an interesting way.  

Kiki added that the short drama track also needs to follow the principle of content priority. The first short play launched by Twinkle platform, "Black Amber of the Coin Sea Reef", takes suspenseful plot as the core, supplemented by interactive gameplay such as voting and lottery, trying to find a balance between content and Web3 mechanism: "If the plot itself lacks appeal, no economic model can keep users for a long time." Part 2: Economic model design and token closed loop 2.1 Staking and consumption: How to avoid inflation trap Barry took the token model of Bombie Foundation as an example and proposed a "progressive closed loop" strategy: Phased design: In the early stage, airdrops are used to attract users, and the staking function is gradually introduced. Users can obtain rare props or skins by staking tokens.  

Practical value binding: Token consumption must be linked to scarce resources in the game. For example, in the co-branded game version, staking tokens can unlock exclusive plots or character interaction permissions.  

Chev emphasized the sustainability of the economic model: "If users only come because of airdrops, the project is doomed to fail. Users must really fall in love with the product and voluntarily invest tokens in the game." For example, the model that Anichess Game is about to launch allows players to stake tokens to play games, and the winner takes all the prize money, deeply integrating traditional chess games with the token economy.  

2.2 Exploration of the economic model of the short drama track  

Kiki revealed that Twinkle is trying to integrate gamification mechanisms into short dramas:  

Achievement system: viewers accumulate points by watching episodes and participating in voting to unlock hidden plots or exclusive NFTs.  

Cross-ecological linkage: Cooperation with the GameFi project, for example, completing game tasks can unlock short drama easter eggs, and holding specific tokens can trigger the character's dark plot.  

Part 3: Secrets to Going Out of the Circle and Ecosystem Cooperation  

3.1 Hidden Skills of Popular Games  

Barry summarized Bombie Foundation’s experience in going out of the circle:  

Localized operation: Transform complex concepts into scenarios familiar to users, such as packaging “airdrops” as “opening treasure chests” and comparing them with McDonald’s hamburger sales to lower the threshold of understanding.  

Community co-creation: Enhance the sense of belonging through operational strategies that are close to users (such as interesting data statistics and role interactions).  

Chev pointed out the potential of the vertical track: "Chess has 650 million fans worldwide, and users in many regions are highly receptive to Crypto. Targeting niche areas and breaking through with high-quality products + Web3 elements has far more opportunities than general works."  

3.2 The dream linkage between short dramas and games  

Kiki looked forward to the possibility of integrating short dramas with GameFi:  

Plot branch crowd creation: users decide the fate of the characters through voting, and even invite community users to participate in the drama.  

NFT narrative expansion: converting characters in the play into cross-game IPs, for example, the bounty hunter character can appear in both the short drama and the game, enhancing user immersion.  

Points Exchange: Points earned from watching skits in Twinkle can be exchanged for limited props in cooperative games, and vice versa.  

Wang Rui expressed great expectations for this: "The fragmented dissemination characteristics of short dramas are a natural fit with the user co-creation gene of Web3, and may become the core carrier of Web3 breaking the circle in the future."  

Part 4: Future Outlook and Industry Challenges  

4.1 Technical Bottlenecks and User Experience  

Chev pointed out that the biggest challenge facing Web3 entertainment at present is how to hide the complexity of technology: "Users should not be aware of the existence of blockchain, just like they don't need to understand the TCP/IP protocol when using the Internet."  

Barry added that cross-chain compatibility and transaction speed still need to be optimized, otherwise high concurrency scenarios will easily lead to experience breakdown.  

4.2 Regulatory and Compliance Risks  

Wang Rui reminded that the regulatory policies of various countries on Crypto and NFT vary greatly. Project parties need to lay out a compliance framework in advance to avoid ecological interruptions due to policy changes.  

4.3 Content Innovation and Ecological Collaboration  

Kiki said that the industry should strengthen cooperation: "Web3 entertainment is not a zero-sum game. Short dramas, games, and social projects should share traffic and resources to jointly build an open ecosystem."  

Conclusion  

From "earning while playing" to "earning while watching", Web3 entertainment is reshaping the traditional content consumption model with a subversive attitude. In this dialogue, the guests not only shared their practical experience, but also painted a future vision of deep user participation and cross-ecological linkage. Although challenges still exist. The consensus of Web3 is openness and co-creation. Only by breaking boundaries can the true potential of the entertainment industry be released. Live playback link: https://twitter.com/i/spaces/1djxXVEkYVzGZ

Note: This article is based on the live discussion of the guests and does not constitute an investment advice. The market is risky and decisions need to be made with caution.