Xiamen opens digital RMB consumption week to drive new consumption fashion on May Day

During the "May 1st" holiday, under the overall planning and promotion of the Xiamen Central Branch of the People's Bank of China, the Municipal Financial Supervision Bureau, and the Municipal Bureau of Commerce, Xiamen City launched a digital RMB consumption week. Major banks and merchants actively cooperated to build a digital RMB across the chain Use scenarios to meet user consumption needs.

With the implementation of digital renminbi application scenarios superimposed on the wonderful discounts of digital renminbi consumption week, this year's "May 1" holiday, payment with digital renminbi has quietly become a new fashion in Xiamen's consumer market.

During the "May 1st" digital renminbi consumption week, major banks and market entities in Xiamen have offered preferential gift packages to accelerate the popularization and promotion of digital renminbi. Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, Construction Bank, Bank of Communications, Postal Savings Bank of China , China Merchants Bank, Meituan, JD.com, etc. have all launched a number of digital RMB consumption activities for Xiamen users.

Financial empowerment injects more vitality into the promotion of consumption during the festival. After the opening of the "May 1st" digital renminbi consumption week, many market players actively took the "finance + consumption promotion" express train and opened digital renminbi payment services.

"Consuming with digital renminbi is very convenient. Just move your finger on your mobile phone. It is convenient and safe, and there are unexpected exclusive promotions for consumption." In front of the checkout counter in Vientiane City, Mr. You, a citizen, quickly completed the digital renminbi through the Agricultural Bank of China digital renminbi wallet. Make payment, and at the same time enjoy the special discount of "May 1st" digital RMB consumption week of Agricultural Bank of China in Vientiane City, which will immediately reduce 100 yuan for consumption of 1,000 yuan.

Agricultural Bank of China's digital renminbi "Currency Definitely Has Jinxi" lottery; Bank of China's digital renminbi meituan gift package; CCB's digital renminbi parking, digital renminbi money-saving card, digital renminbi catering super coupons and other exclusive activities; Bank of Communications' sharing millions Digital renminbi gift pack activity; Postal Savings Bank’s digital wallet new full customer discount event; China Merchants Bank’s digital renminbi e-cartoon koi free of charge throughout the year; Meituan’s digital renminbi 40-yuan gift pack; Xiamen City launched the "May 1st" digital renminbi consumption week, issuing digital renminbi consumption coupons, red envelopes, and holding lucky draws and other preferential activities through multiple channels and scenarios.

While bringing convenient payment methods and affordable shopping experience to citizens, it also gathers popularity and wealth for merchants. At the beginning of the Yuan Dynasty, special discounts for digital renminbi activities were fully launched. In front of the cashier counter, "digital renminbi" payment has become a popular payment method for people. The reporter saw that Yuanchu Food joined hands with CCB Life to launch a strong discount. New registered users of the CCB Life App who spend 31 yuan can use a 30-yuan digital renminbi exclusive coupon, and digital renminbi users who spend 30 yuan can use 10 yuan (you can use 10 yuan). 5 yuan) catering supermarket coupons, and there are also activities such as random instant discounts of 1-9 yuan for consumption of 15 yuan in supermarkets. It is convenient to experience superimposed discounts. The relevant person in charge of Yuanchu Foods said that since the event was launched, more than 10,000 people have used digital RMB consumption at Yuanchu Foods.

Industry insiders believe that the continuous enrichment of digital renminbi application scenarios will further promote the digital improvement of Xiamen's business district and consolidate the foundation for Xiamen to cultivate and create an international consumption center city. Relevant persons in charge of the Municipal Bureau of Finance and the Municipal Bureau of Commerce stated that Xiamen will continue to enrich the application scenarios of digital renminbi in consumption, guide more entities to embed digital renminbi payment methods, and encourage multi-departmental and cross-field collaboration to launch more digital renminbi promotions. Consumption activities, create a number of digital renminbi characteristic business circles, take the digital renminbi pilot as an opportunity, further promote the upgrading of traditional consumption, and stimulate the potential of the consumer market.