Hundreds of Boring Ape NFT Owners Sign Up for New NFT Rental Platform
Hundreds of Bored Ape NFT owners have signed up for a new NFT licensing marketplace where holders will be able to lease the IP of their NFTs to brands.
Blockchain accelerator Mouse Belt Labs has launched a marketplace called “Boredjobs,” claiming to list all 10,000 BAYC NFTs on its website for brands to browse, and interested brands can rent NFTs for advertising campaigns.
Of course, it will not be possible to offer all 10,000 NFTs unless BAYC holders individually register and confirm ownership to view offers.
“Bored Ape Yacht Club provides an excellent opportunity for its NFT holders to utilize the intellectual property of the NFT they purchased. However, they do not provide holders with a corresponding instruction manual.” Bored Jobs is working on the instruction manual, ” read the announcement.
Mouse Belt co-founder Patrick McLain told Cointelegraph that within 24 hours of launching on June 29, the platform had received applications from more than 200 BAYC holders looking to verify their ownership. Regarding how the platform works, McLain said:
"We're just adding a way to connect the brand with Boring Ape (currently there's no easy and easy way for both parties to communicate). Terms of the deal (or if there's a deal), license terms, details, etc., will be 100% negotiated by both parties .”
"Brands can click the 'HIRE' button next to the Boring Ape NFT, and if both parties agree (and only if both parties agree) that the transaction will proceed, we will hand the transaction over to the owner of the NFT."
Unlike many NFT projects, Bored Ape Yacht Club provides commercial rights to holders, who can use them in creative ways. For example, Hollywood actor Seth Green ("Robot Chicken") will use his boring ape NFT as the protagonist in an upcoming TV series. In April of this year, food entrepreneur and BAYC NFT holder (Andy Nguyen) also decided to launch a BAYC-themed restaurant in Long Beach, California, named "Bored & Hungry".
Last year, someone even formed a virtual Metaverse band called KINGSHIP, using four BAYC avatars to perform.
When asked how brands would utilize these Boring Ape NFTs, McLain said it could be as simple as “small companies wanting to make an ape the face of their coffee brand,” or larger companies for massive marketing campaigns:
"It could be a big box retailer with a marketing campaign targeting this group, it could be a video game company that wants to 'add' pre-made characters to their games for an easy price, or it could be someone who doesn't have Apes but wants to work with them Musicians wait."
McLain also pointed out that now that Mouse Belt has brought the concept to the ground, it will later be expanded to other top NFT projects.
"Now that we've got the baseline, we're looking to add Mutant Apes in two weeks, Gutter Cats in four weeks, Crypto Punks in six weeks, etc. We've actually done hit videos for these communities in the past, "He said.
Mouse Belt primarily focuses on creating cryptocurrency-focused media content. Last August, it launched a “Coins Podcast” series on YouTube featuring key industry figures such as FTX founder and CEO Sam Bankman-Fried and Cardano co-founder Charles Hoskinson.