Artificial intelligence tools are rapidly changing how professionals engage with LinkedIn.
With Microsoft’s backing, the platform has integrated AI, providing Premium users with automated tools to “rewrite” posts, profiles, and direct messages.
These innovations have had a noticeable impact on the site, where over 54% of longer English-language posts are now likely AI-generated, according to a recent analysis by AI detection startup Originality AI.
The rise in AI-generated content on LinkedIn has been swift.
Originality AI analysed nearly 9,000 LinkedIn posts from January 2018 to October 2024, revealing that the use of AI writing tools remained minimal until early 2023.
The arrival of ChatGPT marked a turning point.
According to Jon Gillham, CEO of Originality, the surge was evident when ChatGPT was launched, causing AI-generated posts to spike by 189%.
However, the pace has since plateaued, showing signs of stabilisation.
LinkedIn, once considered a more reserved platform for job searches and professional networking, has transformed in recent years.
Today, it's home to a thriving network of influencers and is gaining popularity with Gen Z.
Users flock to the platform to gain visibility, often eager to showcase their expertise.
This shift has created a lucrative market for companies offering AI-powered tools designed to help users produce eye-catching posts and comments.
Rather than spending time formulating the perfect congratulatory message for a colleague’s promotion, users can now generate polished content in seconds.
Despite LinkedIn’s refusal to disclose how many posts are created with AI, Adam Walkiewicz, LinkedIn’s head of feed relevance, emphasised that the platform focuses on identifying and removing low-quality content.
He stated,
“We see AI as a tool that can help with review of a draft or to beat the blank page problem, but the original thoughts and ideas that our members share are what matter.”
While AI tools are making it easier for people to produce content, they have not escaped controversy.
Some LinkedIn users have reported mixed reactions to their use of automated writing.
Entrepreneur Zack Fosdyck, who has embraced AI, shared that his posts have received both positive and critical feedback.
“Some people engaged positively, appreciating the clarity and structure of the posts. Others were skeptical or critical, often focusing on the fact that AI was involved rather than the content itself,” he explained.
Rakan Brahedni, a LinkedIn blogger and founder of a technology advisory firm, also acknowledged the polarising nature of AI-generated posts.
He includes a disclaimer when he uses AI writing tools, but stated,
“Personally, I think it all boils down to quality. If it’s a good read, I don’t think people are bothered much.”
For many non-native English speakers, AI tools have become essential for improving language skills and fixing grammar errors.
Çiğdem Öztabak, a journalist and marketer, explained that she uses AI tools to rework posts originally written in Turkish, her first language.
She prefers Claude to ChatGPT for this task, as it helps her polish her writing while maintaining the intended message.
However, there is an ongoing debate about the ethics of using AI tools that rely on vast amounts of human-generated content, often without the original creators' consent.
Many writers and artists argue that AI’s reliance on such material is tantamount to theft, undermining the value of human creativity and threatening professional opportunities in the writing and art sectors.
In the world of LinkedIn, AI-generated content often blends seamlessly with the platform’s characteristic tone—formal, polished, and devoid of controversy.
The corporate-speak style that AI generates is often indistinguishable from the content created by professionals eager to project authority and expertise.
In fact, some users find that AI content is well-suited to LinkedIn’s preference for neutral, non-confrontational posts.
As one observer put it, artificiality is already an unspoken expectation.
This reliance on AI raises important questions about the future of professional writing and the boundaries between human and machine creativity.
As more users embrace AI for both drafting and editing posts, it’s clear that the lines between human-written and machine-generated content are becoming increasingly blurred.
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