Rnesto Boado has initiated an ARFC proposal within the Aave DAO community, suggesting that AAVE token holders regain full control of Aave brand assets, including domain names, social media accounts, and naming rights. The proposal requires any third parties currently controlling these assets, including Aave Labs and BGD Labs, to transfer ownership to a legal entity controlled by the DAO. This aims to prevent third parties from using brand assets for private profit and ensure that asset use aligns with the DAO's interests. If any party refuses to cooperate, the DAO will pursue legal action. The asset transfer is intended to be carried out by a third-party entity independent of the service provider.