CZ's family office, YZi Labs, has begun expanding into Asia, including the Hong Kong market. Public data shows that the office manages over $10 billion in assets. Its head, Ella Zhang, frequently travels around Asia, hoping to expand BNB's accumulating projects and future ecosystem development. This included announcing support at the end of August for a fund company called B Strategy to raise $1 billion for a "accumulating" campaign. YZi Labs also announced its support for Huaxing Capital Holdings' $100 million Binance Coin (BNB) accumulating project, hoping the latter could become the BNB Strategy of the Hong Kong stock market. A source familiar with YZi Labs stated that the Hong Kong financial community has been inundated with inquiries for collaboration, and according to their understanding, the number of individuals (or teams) involved may be in the hundreds, with the project likely to be implemented in due course. (Tencent's "Periscope")