Once seen as fringe experiments, Bitcoin treasury companies are now central players in the digital asset market. Modeled after pioneers like MicroStrategy, these firms pile Bitcoin onto their balance sheets, straddling the line between operating businesses and crypto investment trusts. Also, momentum has accelerated in recent months in Asia, drawing the attention of investors, regulators, and corporate boards. The key question is whether treasuries can survive rising regulatory scrutiny or collapse under mounting risks
source: https://beincrypto.com/why-is-bitcoin-treasury-gaining-popularity-in-asia/