Yi He: Community Feedback Is Our Compass as Binance Builds for the Future

As Binance marks its 8th anniversary, Co-Founder Yi He took the opportunity to reflect on the company's guiding philosophy: putting users and the community first.“Even before Binance, I learned that users and community must come first,” Yi He said during a recent livestream event. “Today, whether it's a token program or another crypto project, feedback is our compass. It helps us make sure the industry is going in the right direction.”Yi emphasized that Binance’s success is rooted in listening to its users and building in response to real-world needs. “I always prefer a win-win relationship with our users and our community. That’s how long-term trust is built.”Yi He also offered practical advice for new Web3 founders and crypto startups looking to make an impact:1. Build a truly valuable, user-friendly product.2. Offer excellent service that makes users feel like a priority.3. Prioritize compliance from the start.This user-centric approach has helped Binance grow into the world’s largest crypto exchange by volume, while continuously adapting to global market needs and regulatory developments.“We don’t assume we know everything,” Yi added. “We go to our users to understand how to improve our products — not just locally, but on a global scale.”As Binance looks ahead to its next chapter, the message is clear: listening to users isn’t just good practice — it’s the foundation of lasting innovation in crypto.