Instead of directly listing tokens on the Binance exchange as before, Binance has recently implemented a new method through Binance Wallet. Accordingly, the exchange has shifted from large-scale initial token offerings to a secondary listing model after hosting Token Generation Events (TGEs) through Binance Wallet. The Secondary Listing Model So far this year, five projects have been publicly launched on Binance Wallet. It facilitated the sales of projects, including Particle Network (PARTI), Bedrock (BR), and Bubblemaps (BMT)
source: https://beincrypto.com/binance-secondary-listings-binance-wallet/