This week, Japan’s SBI Network Bank (NEObank) began offering security tokens to its 7.7 million banking customers. This is part of a partnership with Mitsui & Co. Digital Asset Management, which launched a direct-to-consumer security token service, Alterna, last year.
Alterna launched in mid-2023 and quickly partnered with another online bank, Sony Bank. It then partnered with department store operator J Front Retailing, which offers the JFR membership card. As part of the partnership, JFR cardholders can invest in Alterna in tranches.