STOCKS | Kraft Heinz's Turnaround Plan Features Cheese Ramen and High-Protein Jell-O

Kraft Heinz is investing in new products to revive sales and its aging brands. According to Sina Finance, planned U.S. launches include high-protein Jell-O pudding, Kraft Mac & Cheese-flavored ramen, Crystal Light with fiber and protein, and Oscar Mayer bacon designed for sandwiches. CEO Steve Cahillane has invested $700 million in the business and hired 400 employees since taking the job about a year ago. This year, the company plans to spend $325 million on marketing, $250 million on price cuts, $7.5 billion on staffing, and $5 billion on updating existing products and developing new ones. Cahillane expects revenue to be flat next year, with revenue and profit returning to full-year growth by 2028. The company’s shares have been roughly flat year to date, while the S&P 500 has gained 11%. TD Cowen analyst Rob Moskowitz questioned whether the company could revive brands that have lost consumer favor, saying it might need billions of dollars in additional investment. Kraft Heinz plans to launch the new products next spring. About half of its 2027 product pipeline is expected to focus on health-related features, such as reduced sugar and higher protein. The company is also developing a cream cheese product less dependent on pairings such as bagels. It paused preparations to split the business into global condiments and North American grocery divisions, and Cahillane said a breakup is no longer a priority. He said the company is considering acquisitions and asset sales to shift its portfolio toward growth.