Robin Guards Says 200 Crypto KOLs With 10 Million Followers Sold 200 NFTs

NFT project Robin Guards publicly questioned whether 200 crypto KOLs it had worked with bought fake followers, used engagement groups to inflate interactions and relied on AI-generated comments. According to Odaily, Robin Guards said the influencers had more than 10 million followers combined, but their promotions sold only 200 NFTs, an estimated conversion rate of about 0.002%. Robin Guards also accused some KOLs of buying fake followers and engagement data through third parties to charge for promotions. The project said it had screenshots and other evidence and called on the accounts to respond publicly. After Robin Guards declined to pay further promotion fees, some KOLs who had promoted it accused the project of fraud, the project said. Robin Guards advised other projects to assess actual reach, comment quality and past promotional conversion data rather than relying only on follower counts and views.