Serenity Criticizes X Over Paid Engagement Networks

Serenity criticized social media platform X, saying it should crack down on engagement networks that pay others to quote or comment on posts. According to Odaily, Serenity said some companies pay influencers to comment on or quote their posts, while also creating batches of affiliated accounts with names such as "Finance" or country names to boost engagement through mutual reposting after the accounts grow larger. Serenity added that these affiliated accounts can eventually accumulate tens of thousands or even hundreds of thousands of followers and then use their influence to increase the visibility of other linked accounts. Serenity said that if the model continues, X could be dominated by engagement networks marketing company products, while independent and authentic voices are squeezed out.