Li Auto has launched a new L6 with a 51-kWh battery, 300-km CLTC all-electric range and 20% to 80% charging time cut to 12 minutes, while keeping the price at 249,800 yuan, according to Jiemian News. The updated model also adds the company’s in-house M100 chip, Qualcomm 8797 cockpit chip and a 29-inch 6K display as standard equipment.
The move comes as Li Auto’s sales have become increasingly concentrated in the i6. Based on third-party sales data, the pure-electric model accounted for more than 62% of the company’s internal retail sales in the first six months of the year. Li Auto delivered about 193,500 vehicles in the first half, down about 5% from a year earlier, and its first-quarter gross margin fell to 6.1% as the company swung to a loss.
Li Auto CEO Li Xiang said the new L6 needs to help the company regain volume in the extended-range market. The previous-generation L6 had cumulative deliveries of nearly 400,000 units. The new version does not offer a Livis trim, with 800-volt active suspension and full wire-controlled chassis functions reserved for higher-priced models. Jiemian News also reported that Li Xiang told a small shareholder meeting that the company’s key goals this year are to complete the overhaul of the extended-range L series, including the L9, L8 and L6, and to keep the pure-electric i series at monthly sales of 30,000 units after the i9 launch.