Binance founder Changpeng Zhao (CZ) said the exchange reached the world's number one spot within its first five months of launch in 2017 — and has held that position "every single day" since — crediting the staying power to a user-protection ethos and a mission to "increase the freedom of money."In a fireside chat with Straten Media founder Jack Melnick during Binance's anniversary celebrations, CZ traced the exchange's origin to a simple diagnosis: the crypto exchanges of 2017 were not prioritizing their users, and nearly every part of the product could be built better.Key TakeawaysBinance became the world's largest exchange within five months of its 2017 launch and has held the top spot daily since, according to CZCZ founded Binance after a career building order execution and exchange systems, seeing gaps in technology, security, and customer service across 2017-era exchangesHe said exchanges at the time "weren't really prioritizing the users"CZ credited the 2017 ICO boom with accelerating Binance's early riseHe named mission clarity and user protection as the factors that kept Binance at number oneThe 2017 Diagnosis: "The Exchanges Weren't Prioritizing Users"Before founding Binance, CZ spent his career working on order execution and exchange systems — experience that shaped his read of the crypto exchange landscape in 2017."When I looked at the exchange space back in 2017, I thought the products could be better, the technology could be better, the matching engine could be a lot faster, the security could be better, the customer service could be a lot better," he said. "The exchanges then weren't really prioritizing the users. I felt there was definitely room to make improvements."CZ was candid about the role of timing alongside execution: "We got lucky that there was an ICO run, and we caught that rise."Five Months to Number OneAsked how quickly Binance climbed past dozens of established competitors, CZ confirmed the ascent happened within the exchange's first year."In the first five months, we got to the world's number one exchange," he said. "And then it stayed there every single day."Melnick noted that reaching the top is one challenge, but holding it across market cycles is another — a distinction CZ addressed directly.Why Binance Stayed on Top: Mission Over MetricsPressed on what kept Binance at number one for nearly nine years, CZ pointed past product quality to something less tangible."There are quite a few different factors contributing to the success of any company. The product has to be good, the customer service has to be good — and then, more importantly, you have to have a mission," he said. "Our mission was to increase the freedom of money."He singled out one value above the rest: "One of our strongest values is to protect users. All of those things are very fundamental, and I think protecting the users helped us keep the lead after we became number one."The framing echoes remarks from current co-CEOs Richard Teng and Yi He during the same anniversary programming, who cited user trust — built through daily consistency over nine years — as the exchange's core competitive moat, alongside metrics showing Binance holding more than 60% of clean reserves across the top ten exchanges.
Miyuki
